This advert entices its target audience of women by the use of aesthetics – pink coloured, floral background and an icon of Beyoncé; this appeals to women and makes them believe that if the phones something Beyoncé would possess then they would like it too. By highlighting the term ‘imagine’ – in a pink font relating to the imagery –it portrays that the phone is high up, modern, amazing, by emphasizing its presence. Starting the main paragraph is the phrase ‘At last’ this again reiterates the launch of this new product and the power it will have over society as it sounds like it is something that has been longed for, for a long time.

The advert focuses on the idea of doubles: double personalities, dual-faced phone, double image of Beyoncé – this could purely reflect the indication that this phone is twice as good as the current and because of its numerous sides.