This advert entices its target audience of women by the use of aesthetics – pink coloured, floral background and an icon of Beyoncé; this appeals to women and makes them believe that if the phones something Beyoncé would possess then they would like it too. By highlighting the term ‘imagine’ – in a pink font relating to the imagery –it portrays that the phone is high up, modern, amazing, by emphasizing its presence. Starting the main paragraph is the phrase ‘At last’ this again reiterates the launch of this new product and the power it will have over society as it sounds like it is something that has been longed for, for a long time.

The advert focuses on the idea of doubles: double personalities, dual-faced phone, double image of Beyoncé – this could purely reflect the indication that this phone is twice as good as the current and because of its numerous sides.

Mini investigation: Language and Technology

My hypothesis, according to David Crystal’s research that there is no consistency between texters, is false. I will test this theory on a sample of people but due to the minimal subjects and communication aspects of convergence and accommodation between my samplers - from within a social group – language will be affected subconsciously due to linguistic features like sociolect; meaning my theory will therefore not be generalised.

The reason there aren't any quotes visible is simply because I am yet to ask permission to use the text messages.

Technology language:

I have looked at the following piece of text, to study how the language used helps to describe the regarding technology.

http://www.bbc.co.uk/news/technology-24986263

'The system' sounds distanced, maybe to show how technology has developed from where its origins started. It also shows the power that technology consumes over its users - we know the non-standard words and phrases used (its lexical field) without hesitation for a definition.

When talking about its subject of 'Twitter' it uses lexis like 'Tweets' - this termonogly is only suited to people who know and understand about that particular service, meaning many are excluded from the text.

Terms like 'developed' are mentioned this reflects and emphasises the progress of the growing world of technology, so connotations are perceived by the readers (like about similar technologies).

Transcript

A: In the top left corner (3) draw (0.5) a rectangle (3) it has to be portrait (.) land (.) landscape (.) no (.) a portrait rectangle

B: Yeah

A: With a circle on top (.) so like an I (1) a lower case I

B: Okay (0.5)

A: But make sure it’s in blocks

B: Has it got a gap in between the circle and the rectangle?

A: Yep (1) and that’s it (.) yay (laughs)

 

A sense of confusion is portrayed through the half-finished words ‘land’ and repetition of ‘portrait’ – showing how the conversation was present and continuous, discarding the pauses and fillers that create the realistic vibe. However the fluidity of speech highlights the clarity of the subject.

Draft for travel writing (500 words):


Kilimanjaro

I'm here. Home. Finally. After my deadly decent from Kilimanjaro. The air here is somewhat different, more fragrant, more cool, more...appealing and welcome from up in the lairs of the mountain of Kilimanjaro. It splashes at my face - calming my expression instead of lashing at my face, burning me with its bitter charm. But this positive aspect is rudely being interrupted by constant unwanted pondering of thoughts and shivers as I replay fragments of my journey...

It’s my first dreary day and it’s hammering down. The rain feels like glass bullets piercing my soul increasing my lack of reality. Time has no meaning. I feel disorientated, out of control, seeping power to the mountains. Each step I take – I feel instantly weaker, my passion for climbing getting ever more deflated as it gets drained from me and replaced by what feels like a chain of disbelief and a lock preventing me to succeed.  I try to trooper on despite the negativity the weather has unleashed onto me.  But all I can see into the distance are trees, trees and more trees plastered in every direction, gradually decreasing in size due to the mountain perspective. I feel trapped in a maze, each course of action I take I am bounded by the same surroundings – it’s boring, no longer scenic and it’s only the first day of my three day trek! The wind has picked up rapidly (to my honour); it sends strands of my soaking wet hair gushing around in the wind, slapping me in the face every once in a while – for good measure I'm sure… My clothes are steadily disintegrating to my horror; they are torn, muddy and drenched – all qualities you aspire for in clothing that is meant to prevent you from over grown brambles, dirty material and water, at a minimum.  I lower my head, look at the floor and start to ascend the mountain (distances can be deceiving) – I can do this, I know I can!

My necks starts to feel strained, so I lift my head with hesitation and slight pain of motion. However the pain is put aside, when my attention is thrown towards the time of day it is presently. Night. Last time I looked up it was light out – day. I suddenly feel lost, disorientated; I must have got into a strict pattern of thought and action. But how can you be that oblivious to the change in light intensity? I must be dehydrated. I rummage through my rucksack to search for my water bottle but to my dismay its remains unseen. I need to find a water source - anything: a lake, a river, a puddle. Quick. As I abruptly search for water, my newly adapted night vision focuses in on the sky. It’s a calming, tranquil sky, full of colour and hope. It somehow soothes me, I continue to stare at its beauty... Although the sun had already set, gorgeous washed out streaks of purples and pinks remain; however attractive they are they’re being over powered by the ebony black canvas coating the ceiling above, but over staking the colour of the sky are the stars - they shimmer like diamonds, bringing life to the sky and to me.

Draft for my Newspaper Article (500 words): I will add pictures and the correct format on my final piece.

Don’t let the BRIZZLE, drizzle dry out of our region!

‘The accent is degrading and looks like our fellow citizens have not been educated correctly – bringing down the status of the area.’ A private school English teacher strongly states.

Many disagree.

The Bristolian accent is being demolished. Claims that people are frowning upon the “common” words and pronunciations Bristolians today use, has gone viral and has influenced a vast range of people’s opinions on the matter.

Whereas some want to disown the accent others are rather sentimental about its presence, mainly as its origin floods back to our ancestors and our history.  Miss Smith, aged 87 gives us an insight to what she perceives: “I have been around for many years and all through my time, so far, I have been surrounded by the sounds of the Bristolian folk. Whenever I am away from home and hear the sweet sound of the bristolian accent I kindle in the joy – a sense of security and homeliness is created just from the words spoken – oh I do love the feeling of belonging in a community.” A lady of a similar age, who wishes to keep her identity hidden, is part of the opposition; she explains, “There are numerous negative aspects about being tied in to a group – for instance a Bristolian stereotype being that we are badly educated and common. Not everyone fits into the stereotypical category so points made could be offensive and harmful for those ‘seen’ to be part of it."

She continues… “I for one don’t want to be categorised. I'm an individual, not a clone!” Quotes like the previous have started off sparks of rivalry between citizens of Bristol and people from elsewhere.

A recent on-line survey has been completed by a wide sample of people regarding the on-going debate, 500 people took part. The results show - 80% of people believe that the Bristolian accent is an important part of their identity, 15% thought that the accent demoralises their intelligence and 5% say the accent quarrel is pity and pointless.

Apart from the statistics, merchandise shows how the Bristolian accent is ‘mint’ (gorgeous) to the residents of Bristol and for tourists who visit. A well known brand, named ‘Beast’ is a popular business which sells products with Bristolian words/phrases on them, for example – ‘gert lush’. This shows how the Bristolian accent is loved by large amounts of people, recognised and how the accent has become an icon for the city. However this could be seen with negative vision due to the fact that tourists arrive in Bristol probably with hope and false pretences that everyone in Bristol will have a strong accent but this is not the case (the Beast stock could be seen as misleading).

Phrases and words Bristolian’s are ‘seen’ to have, are some of the following: ‘All right me luvver’ (How are you?), Hark at ee (Listen to yourself) and ‘casn’t’ (Can’t you...). Although the definition was placed alongside them, many could have hazarded a guess at what they mean because of the simple structure and similarity to what’s known as ‘proper’ English.

theguardian

 

TECHNOLOGY BLOG

Twitter is twittering its way up to the top…

 

Above is the Twitter logo, which captures our hearts and controls our screens


There is a rise in the amount of Twitter users, more and more people are signing up to join the millions of people who like to post comments about random topics, including their thoughts and feelings. This is due to simple accessibility in which Twitter can be retrieved - through devices like phones or apps like Facebook.

But ‘tweeting’ has bad aspects like the possibility of anonymous viewings, by people who you don’t know because “this is asymmetric, unlike Facebook, which requires you to confirm a friends request before they can see your status updates”.

Although there are numerous bad points about using Twitter, the popularity is growing “There are 100 million active Twitter users.” besides the duration of time spent on Twitter – “50% of these 100 million users log in every day.” This continuous attention means that Twitters popularity and recognition is getting more superior, competing with big companies (for instance ‘Facebook’)  – creating competition between the social networking sites.