clever HEALTHY advert - shows producers
http://www.ad-review.co.uk/view/image/item/thank_you_cows/1340

Child directed speech

During the nappy change routine (Bruner, L.A.S.S), the mother continually refers to herself in third person ‘mummy’ to reflect the child's language and perhaps to reiterate her powerful position (despite the child being in control of the content of speech – egocentric) with the use of imperatives ‘do some talking’.

Closed questions ‘are you hungry’ and scaffolding (Jerome Bruner) ‘ that's that's his’ are used to encourage the child to speak in turn (turn-taking pragmatics) and to respond when spoken to. The window for the child to speak is highlighted by the pause shown by the number indicated in the brackets ‘(2.0)’.

The powerful participant – the mother – uses recasting to subtlety alter and improve the child's language range - Briony: PP Mother: Please – however the ‘p’ may be difficult for the child to pronounce due to the difficulty in phonology. 

Could look at how different stores which source food promote the same product...
OR
How different stores sell and promote their different products e.g. £ stores vs organic stores

https://www.google.co.uk/search?q=advert+analysis+worksheet&biw=1280&bih=929&source=lnms&sa=X&ei=DG4pVNfJL5DiaomQgfgE&ved=0CAcQ_AUoAA&dpr=1

Can you apply Skinners theory to the list of 50 first words?

The terms ‘please’, ‘yes’ and ‘no’ all test the operant conditioning theory due to the reinforcement that is expected from the correspondent due to imitation of observation and perhaps past experience.                                                                                                                                                                                                      Skinner stated: ‘humans are like rats they can be taught to perform tasks as long as it’s broken down into stages and they are rewarded for their correct actions’ terms from the child’s first 50 words reflect this, for instance ‘juice’ – this could be viewed as a command to do a physical action ‘to drink’, this could have been rewarded by the child getting  given some juice.

However, the term ‘wassat’ objects to Skinners theory due to the logical mistake of imitation of sound (phonology) but this error could be the result of an accent/dialect from the speaker present.

Could do my investigation on 2 transcripts comparing the language between a healthy ad against a unhealthy advert.

USING YOUTUBE - tv commercials - http://www.uktvadverts.com/facts/?list=ch4

unhealthy - avoid statistics, random

unhealthy - cadburys
healthy - innocent smoothies

e.g.
MCDONALD'S:
https://www.youtube.com/watch?v=yI-PPoDvxSk - mcdonalds portryaing a healthy image https://www.youtube.com/watch?v=LJ9H2M9kd_A - mcdonalds catering to the budge economic needs of its consumers

SKITTLES:
https://www.youtube.com/watch?v=17tShjZFUcM - rhetorical questions in use

WALKERS CRISPS: https://www.youtube.com/watch?v=ox8ltyyisq8

GUINNESS: https://www.youtube.com/watch?v=zcdDg30VBgo

INNOCENT SMOOTHIES:
https://www.youtube.com/watch?v=LeXgxN24loc - repetition of the term 'good' paints a healthy, tasty picture of the product

CHANGE4LIFE:
https://www.youtube.com/watch?v=KMiT-tdNKTY



same company, completely different products-

GLACEAU VITAMIN WATER:
https://www.youtube.com/watch?v=rkvhc83QENg

COCA COLA: https://www.youtube.com/watch?v=u4KUaiGCmGU

NOT ACTUALLY A HEALTHY DRINK - '''https://www.youtube.com/watch?v=qVBFdU3oIN8''''
made by Coca Cola to try and cateer to all drink needs by creating new product -  its not actually good for you (false presentation of LANGUAGE)

I could look at how 2 drinks are varied in promotion by the same company (Glaceau vitaminwater vs Coca Cola)...




http://www.bing.com/images/search?q=glaceau+vitamin+adverts&FORM=HDRSC2#view=detail&id=CD9648A33DFF47E70D9C358DC31A98012EC10C61&selectedIndex=0

http://www.bing.com/images/search?q=coca+cola+adverts&qs=n&form=QBIRMH&pq=coca+cola+adverts&sc=8-17&sp=-1&sk=#view=detail&id=71D0B30D8CA5FA84D797965B172F6E11635CDAE2&selectedIndex=179