Monday, 22 September 2014
Could do my investigation on 2 transcripts comparing the language between a healthy ad against a unhealthy advert.
USING YOUTUBE - tv commercials - http://www.uktvadverts.com/facts/?list=ch4
unhealthy - avoid statistics, random
unhealthy - cadburys
healthy - innocent smoothies
e.g.
MCDONALD'S:
https://www.youtube.com/watch?v=yI-PPoDvxSk - mcdonalds portryaing a healthy image https://www.youtube.com/watch?v=LJ9H2M9kd_A - mcdonalds catering to the budge economic needs of its consumers
SKITTLES:
https://www.youtube.com/watch?v=17tShjZFUcM - rhetorical questions in use
WALKERS CRISPS: https://www.youtube.com/watch?v=ox8ltyyisq8
GUINNESS: https://www.youtube.com/watch?v=zcdDg30VBgo
INNOCENT SMOOTHIES:
https://www.youtube.com/watch?v=LeXgxN24loc - repetition of the term 'good' paints a healthy, tasty picture of the product
CHANGE4LIFE:
https://www.youtube.com/watch?v=KMiT-tdNKTY
same company, completely different products-
GLACEAU VITAMIN WATER:
https://www.youtube.com/watch?v=rkvhc83QENg
COCA COLA: https://www.youtube.com/watch?v=u4KUaiGCmGU
NOT ACTUALLY A HEALTHY DRINK - '''https://www.youtube.com/watch?v=qVBFdU3oIN8''''
made by Coca Cola to try and cateer to all drink needs by creating new product - its not actually good for you (false presentation of LANGUAGE)
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