TEXT A:
The most insanely delicious pizzas.
You want to eat them and we want to make
them. That's why, at Domino's good will
never be good enough.
TEXT B:
With 160GB of storage, iPod classic can hold up to 40,000 songs, 200 hours of video or 25,000 photos. iPod classic means you can always have your entire music and video library with you.
Both of the apparent texts I have collected have the same purpose - to persuade its audience to buy its product and its secondary purpose to inform of the values of the product. Both of the texts I feel are of great success due to the popular brand identity the companies already have, so they have loyal customers. In addition to their effective message, both texts use personal power to convey connection to their customers, to make their audience believe the product was designed just for them.
However, text A varies from B because A has assests from Fairclough's synthetic personalisation - 'You want to eat them', it is presuming that the mass audience is wanting what the company is offering without feedback from the viewers to see if it is actually true. Whereas, text B just uses the term 'you' to show personal connection 'you can always have your entire music...' - both are successful persuading techniques as the customer feels special and that the product is expecially for them but which one is more effective depends on the customer, their needs and if it implies to them.
A very good link. You could make this stronger by combining both points. Both persuade and, significantly, both use direct address to do so and then says how A uses SP as you do and link to your point about brand identity etc. then show how B's use of second person direct address is different and tentatively explore why. Try and explore both quotes in more detail, linking to other persuasive aspects of the text that work with the main technique you are talking about.
ReplyDeleteGah! I couldn't edit that before posting so there are some typos - let me know if it is not clear! Says should be say
ReplyDelete