Comparing texts-


TEXT A:

The most insanely delicious pizzas.

You want to eat them and we want to make

them. That's why, at Domino's good will

never be good enough.

 

 

TEXT B:

 

With 160GB of storage, iPod classic can hold up to 40,000 songs, 200 hours of video or 25,000 photos. iPod classic means you can always have your entire music and video library with you.

 

 

 

Both of the apparent texts I have collected have the same purpose - to persuade its audience to buy its product and its secondary purpose to inform of  the values of the product. Both of the texts I feel are of great success due to the popular brand identity the companies already have, so they have loyal customers. In addition to their effective message, both texts use personal power to convey connection to their customers, to make their audience believe the product was designed just for them.

 

However, text A varies from B because A has assests from Fairclough's synthetic personalisation - 'You want to eat them', it is presuming that the mass audience is wanting what the company is offering without feedback from the viewers to see if it is actually true. Whereas, text B just uses the term 'you' to show personal connection 'you can always have your entire music...' - both are successful persuading techniques as the customer feels special and that the product is expecially for them but which one is more effective depends on the customer, their needs and if it implies to them.

My Target...

I aim to learn more Power technology so that I will be better equiped for any related questions and to further my knowledge. To achieve this goal I will set out to learn 5 - 10 new terms and learn the definition; I can review myself by doing a vocab test.

TEXT 1:

An extract from Martin Luther Kings speech - I have a dream:

And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident, that all men are created equal."

I have a dream that one day on the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.

I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.

I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.

I have a dream today!

TEXT 2:

You tube clip for Educating Yorkshire:

http://www.youtube.com/watch?v=emB9MxevBAs  

TEXT 3:

 Will Smith interview with Jonathan Ross extract:

http://www.youtube.com/watch?v=QX5c6IofR10

TEXT 4:

Outnumbered clip:

http://www.youtube.com/watch?v=gs52F49JiIE

TEXT 5:

The Power of Language
By Sandra Ford Walston, The Courage Expert 

During my 14 years of interviewing employees for my work , oncourageous leadership, conducting ,interpersonal skills training, and coaching people on how to use courage, I became aware of the importance of language and how we use it to describe our domain.  Our words create our reality.

According to Synchronicity: The Inner Path of Leadership by Joseph Jaworski, “It is through language that we create the world, because it’s nothing until we describe it.  And when we describe it, we create distinctions that govern our actions.  To put it another way, we do not describe the world we see, but we see the world we describe.”

When you speak, you are “acting.”  Linguists technically call the process “performative acts.”  A word or words, sentences, or utterances are performances—meaning they make something happen.  Promises, requests, offers, or words to persuade are performances that provoke action.

This advert entices its target audience of women by the use of aesthetics – pink coloured, floral background and an icon of Beyoncé; this appeals to women and makes them believe that if the phones something Beyoncé would possess then they would like it too. By highlighting the term ‘imagine’ – in a pink font relating to the imagery –it portrays that the phone is high up, modern, amazing, by emphasizing its presence. Starting the main paragraph is the phrase ‘At last’ this again reiterates the launch of this new product and the power it will have over society as it sounds like it is something that has been longed for, for a long time.

The advert focuses on the idea of doubles: double personalities, dual-faced phone, double image of Beyoncé – this could purely reflect the indication that this phone is twice as good as the current and because of its numerous sides.

Mini investigation: Language and Technology

My hypothesis, according to David Crystal’s research that there is no consistency between texters, is false. I will test this theory on a sample of people but due to the minimal subjects and communication aspects of convergence and accommodation between my samplers - from within a social group – language will be affected subconsciously due to linguistic features like sociolect; meaning my theory will therefore not be generalised.

The reason there aren't any quotes visible is simply because I am yet to ask permission to use the text messages.

Technology language:

I have looked at the following piece of text, to study how the language used helps to describe the regarding technology.

http://www.bbc.co.uk/news/technology-24986263

'The system' sounds distanced, maybe to show how technology has developed from where its origins started. It also shows the power that technology consumes over its users - we know the non-standard words and phrases used (its lexical field) without hesitation for a definition.

When talking about its subject of 'Twitter' it uses lexis like 'Tweets' - this termonogly is only suited to people who know and understand about that particular service, meaning many are excluded from the text.

Terms like 'developed' are mentioned this reflects and emphasises the progress of the growing world of technology, so connotations are perceived by the readers (like about similar technologies).

Transcript

A: In the top left corner (3) draw (0.5) a rectangle (3) it has to be portrait (.) land (.) landscape (.) no (.) a portrait rectangle

B: Yeah

A: With a circle on top (.) so like an I (1) a lower case I

B: Okay (0.5)

A: But make sure it’s in blocks

B: Has it got a gap in between the circle and the rectangle?

A: Yep (1) and that’s it (.) yay (laughs)

 

A sense of confusion is portrayed through the half-finished words ‘land’ and repetition of ‘portrait’ – showing how the conversation was present and continuous, discarding the pauses and fillers that create the realistic vibe. However the fluidity of speech highlights the clarity of the subject.