Monday, 29 September 2014
Thursday, 25 September 2014
Can you apply Skinners theory to
the list of 50 first words?
The terms ‘please’, ‘yes’ and ‘no’ all test the operant
conditioning theory due to the reinforcement that is expected from the correspondent
due to imitation of observation and perhaps past experience. Skinner stated: ‘humans are like rats they can be
taught to perform tasks as long as it’s broken down into stages and they are rewarded
for their correct actions’ terms from the child’s first 50 words reflect
this, for instance ‘juice’ – this could be viewed as a command to do a physical
action ‘to drink’, this could have been rewarded by the child getting given some juice.
However, the term ‘wassat’ objects to Skinners theory due to
the logical mistake of imitation of sound (phonology) but this error could be
the result of an accent/dialect from the speaker present.
Monday, 22 September 2014
Could do my investigation on 2 transcripts comparing the language between a healthy ad against a unhealthy advert.
USING YOUTUBE - tv commercials - http://www.uktvadverts.com/facts/?list=ch4
unhealthy - avoid statistics, random
unhealthy - cadburys
healthy - innocent smoothies
e.g.
MCDONALD'S:
https://www.youtube.com/watch?v=yI-PPoDvxSk - mcdonalds portryaing a healthy image https://www.youtube.com/watch?v=LJ9H2M9kd_A - mcdonalds catering to the budge economic needs of its consumers
SKITTLES:
https://www.youtube.com/watch?v=17tShjZFUcM - rhetorical questions in use
WALKERS CRISPS: https://www.youtube.com/watch?v=ox8ltyyisq8
GUINNESS: https://www.youtube.com/watch?v=zcdDg30VBgo
INNOCENT SMOOTHIES:
https://www.youtube.com/watch?v=LeXgxN24loc - repetition of the term 'good' paints a healthy, tasty picture of the product
CHANGE4LIFE:
https://www.youtube.com/watch?v=KMiT-tdNKTY
same company, completely different products-
GLACEAU VITAMIN WATER:
https://www.youtube.com/watch?v=rkvhc83QENg
COCA COLA: https://www.youtube.com/watch?v=u4KUaiGCmGU
NOT ACTUALLY A HEALTHY DRINK - '''https://www.youtube.com/watch?v=qVBFdU3oIN8''''
made by Coca Cola to try and cateer to all drink needs by creating new product - its not actually good for you (false presentation of LANGUAGE)
I could look at how 2 drinks are varied in promotion by the same company (Glaceau vitaminwater vs Coca Cola)...

http://www.bing.com/images/search?q=glaceau+vitamin+adverts&FORM=HDRSC2#view=detail&id=CD9648A33DFF47E70D9C358DC31A98012EC10C61&selectedIndex=0


http://www.bing.com/images/search?q=coca+cola+adverts&qs=n&form=QBIRMH&pq=coca+cola+adverts&sc=8-17&sp=-1&sk=#view=detail&id=71D0B30D8CA5FA84D797965B172F6E11635CDAE2&selectedIndex=179
http://www.bing.com/images/search?q=glaceau+vitamin+adverts&FORM=HDRSC2#view=detail&id=CD9648A33DFF47E70D9C358DC31A98012EC10C61&selectedIndex=0
http://www.bing.com/images/search?q=coca+cola+adverts&qs=n&form=QBIRMH&pq=coca+cola+adverts&sc=8-17&sp=-1&sk=#view=detail&id=71D0B30D8CA5FA84D797965B172F6E11635CDAE2&selectedIndex=179
Monday, 15 September 2014
Could look at how a given company alters its use of language over different mediums e.g. via social networking sites, to its official website, to posters, to TV adverts and how the language changes between healthy and unhealthy advertisements.
For example:
Healthy brand - Change for Life:
* Posters
* TV advert
* Official website
Unhealthy brand - McDonald's:
* Posters
* TV adverts
* Official website
For example:
Healthy brand - Change for Life:
* Posters
* TV advert
* Official website
Unhealthy brand - McDonald's:
* Posters
* TV adverts
* Official website
Subscribe to:
Posts (Atom)