Monday, 29 September 2014

Thursday, 25 September 2014


Can you apply Skinners theory to the list of 50 first words?

The terms ‘please’, ‘yes’ and ‘no’ all test the operant conditioning theory due to the reinforcement that is expected from the correspondent due to imitation of observation and perhaps past experience.                                                                                                                                                                                                      Skinner stated: ‘humans are like rats they can be taught to perform tasks as long as it’s broken down into stages and they are rewarded for their correct actions’ terms from the child’s first 50 words reflect this, for instance ‘juice’ – this could be viewed as a command to do a physical action ‘to drink’, this could have been rewarded by the child getting  given some juice.

However, the term ‘wassat’ objects to Skinners theory due to the logical mistake of imitation of sound (phonology) but this error could be the result of an accent/dialect from the speaker present.



Monday, 22 September 2014


Could do my investigation on 2 transcripts comparing the language between a healthy ad against a unhealthy advert.

USING YOUTUBE - tv commercials - http://www.uktvadverts.com/facts/?list=ch4

unhealthy - avoid statistics, random

unhealthy - cadburys
healthy - innocent smoothies

e.g.
MCDONALD'S:
https://www.youtube.com/watch?v=yI-PPoDvxSk - mcdonalds portryaing a healthy image https://www.youtube.com/watch?v=LJ9H2M9kd_A - mcdonalds catering to the budge economic needs of its consumers

SKITTLES:
https://www.youtube.com/watch?v=17tShjZFUcM - rhetorical questions in use

WALKERS CRISPS: https://www.youtube.com/watch?v=ox8ltyyisq8

GUINNESS: https://www.youtube.com/watch?v=zcdDg30VBgo

INNOCENT SMOOTHIES:
https://www.youtube.com/watch?v=LeXgxN24loc - repetition of the term 'good' paints a healthy, tasty picture of the product

CHANGE4LIFE:
https://www.youtube.com/watch?v=KMiT-tdNKTY



same company, completely different products-

GLACEAU VITAMIN WATER:
https://www.youtube.com/watch?v=rkvhc83QENg

COCA COLA: https://www.youtube.com/watch?v=u4KUaiGCmGU

NOT ACTUALLY A HEALTHY DRINK - '''https://www.youtube.com/watch?v=qVBFdU3oIN8''''
made by Coca Cola to try and cateer to all drink needs by creating new product -  its not actually good for you (false presentation of LANGUAGE)




I could look at how 2 drinks are varied in promotion by the same company (Glaceau vitaminwater vs Coca Cola)...




http://www.bing.com/images/search?q=glaceau+vitamin+adverts&FORM=HDRSC2#view=detail&id=CD9648A33DFF47E70D9C358DC31A98012EC10C61&selectedIndex=0



http://www.bing.com/images/search?q=coca+cola+adverts&qs=n&form=QBIRMH&pq=coca+cola+adverts&sc=8-17&sp=-1&sk=#view=detail&id=71D0B30D8CA5FA84D797965B172F6E11635CDAE2&selectedIndex=179

Monday, 15 September 2014

Could look at how a given company alters its use of language over different mediums e.g. via social networking sites, to its official website, to posters, to TV adverts and how the language changes between healthy and unhealthy advertisements.

For example:

Healthy brand - Change for Life:
                           * Posters
                           * TV advert
                           * Official website

Unhealthy brand - McDonald's:
                           * Posters
                           * TV adverts
                           * Official website
Could look at how adverts gain interest of the audience, e.g. via characters