Sunday, 29 September 2013







A blog I found fascinating is named ‘Nation’s Favourite Biscuit Revealed – Could It Be Shortbread, Chocolate Digestive Or Custard Cream?’ this screamed out to me as I was skimming through various blogs due to the appealing subject of BISCUITS and the rhetorical question about the proposed revealing of the matter.
I really liked the informal colloquial language used, as it meant the text was legible to understand and therefore to follow -keeping its audience (of anyone with an interest of food?) engaged. I especially liked the play of language in the following ‘It's here. The moment we've all been waiting for - *coughs* - the numbers are in, the ballots are closed and the nation's favourite biscuit is about to be crowned.
And the winner is... the Chocolate Digestive.’
Suspense is continually created, by short sentences (‘It’s here.’), tempting terminology ‘is about’ and use of ellipsis before enlightening us with the result – just to give a realistic vibe (‘*coughs*’) and to give the impression that this question and answer is of a very important affair – this is also highlighted by the imagery formed by the term ‘crowned’, a status of royalty springs to mind. I would use techniques from this blog into mine, because it makes text very captivating, still preserves the informative function but also adds an entertainment purpose, hence the fun read!
An aspect that I can see that may not work for this blog, is in the sentence ‘The moment we’ve all been waiting for’  - for many this is not the case, they may have just read the article with no real intention expect for the love of food, so maybe they cannot relate on this personal level and subject... making them feel distanced to the article... this could jeopardise the target audience of ‘people who like food’ maybe it should be for people who have a proper passion for specific delicacies.   

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