Could look at how UNHEALTHY food is portrayed in adverts persuading you to buy the product versus adverts trying to convince you to not eat unhealthy (food warnings).

Food warnings...


Promotion of healthy foods...



Unhealthy adverts generally avoid any real detail about the product specifically - it focuses upon PUNS and slogans to turn attention away from the underlining fact that it is bad for you.


Unhealthy trying to portray a healthy image...



Unhealthy products have started to try and cater for the healthy, get fit social trend at present - to not loose customers but to gain new ones.

For instance - Coca Cola sponsored the Olympics